Invention
The QR Code was invented in Japan by the Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, and was originally designed to allow components to be scanned at high speed. It has since become one of the most popular types of two-dimensional barcodes.
Standards
There are several standards in documents covering the physical encoding of QR Codes:
- October 1997 – AIM (Association for Automatic Identification and Mobility) International
- January 1999 – JIS X 0510
- June 2000 – ISO/IEC
18004:2000 Information
technology – Automatic identification and data capture
techniques – Bar code symbology – QR code (now
withdrawn)
Defines QR code models 1 and 2 symbols. - 1 September 2006 –
ISO/IEC 18004:2006 Information
technology – Automatic identification and data capture
techniques – QR Code 2005 bar code symbology specification
Defines QR code 2005 symbols, an extension of QR Code model 2. Does not specify how to read QR Code model 1 symbols, or require this for compliance.
Uses
Formerly only for industrial uses, they have in recent years become common in consumer advertising and packaging, because the popularity of smartphones "has put a barcode reader in everyone's pocket" for the first time. As a result, the QR Code has become a focus of advertising strategy, since it provides quick and effortless access to the brand's website. Beyond mere convenience to the consumer, the importance of this capability is that it increases the conversion rate (that is, increase the chance that contact with the advertisement will convert to a sale), by coaxing qualified prospects further down the conversion funnel without any delay or effort, bringing the viewer to the advertiser's site immediately, where a longer and more targeted sales pitch may continue. Although initially used to track parts in vehicle manufacturing, QR Codes are now (as of 2012) used over a much wider range of applications, including commercial tracking, entertainment and transport ticketing, product/loyalty marketing (examples: mobile couponing where a company's discounted and percent discount can be captured using a QR Code decoder which is a mobile app, or storing a company's information such as address and related information alongside its alpha-numeric text data as can be seen in Yellow Pages directory), and in-store product labeling. It can also be used in storing personal information for use by government. An example of this is Philippines National Bureau of Investigation (NBI) where NBI clearances now come with a QR Code. Many of these applications target mobile-phone users (via mobile tagging). Users may receive text, add a vCard contact to their device, open a Uniform Resource Identifier (URI), or compose an e-mail or text message after scanning QR Codes. They can generate and print their own QR Codes for others to scan and use by visiting one of several pay or free QR Code-generating sites or apps. Google has a popular API to generate QR Codes, and apps for scanning QR Codes can be found on nearly all smartphone devices.QR Codes storing addresses and Uniform Resource Locators (URLs) may appear in magazines, on signs, on buses, on business cards, or on almost any object about which users might need information. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser. This act of linking from physical world objects is termed hardlinking or object hyperlinking. QR Codes may also be linked to a location to track where a code has been scanned. Either the application that scans the QR Code retrieves the geo information by using GPS and cell tower triangulation (aGPS) or the URL encoded in the QR Code itself is associated with a location.
Use in mobile operating systems
QR Codes can be used in Google's mobile Android operating system using Google Goggles or 3rd party barcode scanners. QR Codes can be used in iOS devices [iPhone/iPod/iPad] via 3rd party barcode scanners. The browser supports URI redirection, which allows QR Codes to send metadata to existing applications on the device. Nokia's Symbian operating system features a barcode scanner which can read QR Codes, while mbarcode is a QR Code reader for the Maemo operating system. In the Apple iOS, a QR Code reader is not natively included, but more than fifty paid and free apps are available with both scanning capabilities and hard-linking to URI. Google Goggles is also available for iOS. With BlackBerry devices, the App World application can natively scan QR Codes and load any recognized Web URLs on the device's Web browser. Windows Phone 7.5 is able to scan QR Codes through the Bing search app. They can also be used on the Nintendo 3DS.There are a number of websites that provide QR Code decoding. The lack of functioning tools for decoding from image files or webcams within either the MacOS or Linux PC-based operating systems make this standard unpalatable as a data-backup method for storing private data, such as passwords or encryption keys.
Uses in retail
Recently there has been a move away from traditional magnetic card, stamp or punchcard based schemes to QR code based loyalty programs.One prominent example is the US-based Punchd, which became part of Google in 2011. Others, like MazeCard, have offered similar applications of QR codes in other continents.URLs
URLs aided marketing conversion rates even in the pre-smartphone era, but during those years faced several limitations: the ad viewer usually had to type the URL, and often did not have a web browser in front of them at the moment they viewed the ad. The chances were high that they would forget to visit the site later, not bother to type a URL, or forget what URL to type. Friendly URLs decreased these risks but did not eliminate them. Some of these disadvantages to URL conversion rates are fading away now that smartphones are putting web access and voice recognition in constant reach. Thus an advert viewer need only reach for their phone and speak the URL, at the moment of ad contact, rather than remember to type it into a PC later.QR Code Virtual Stores
During the month of June 2011, according to one study, 14 million mobile users scanned a QR Code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores; 53% of the 14 million users were men between the ages of 18 and 34.The use of QR Codes for "virtual store" formats started in South Korea, and Argentina, but is currently expanding globally.Big companies such as Walmart, Procter & Gamble and Woolworths have already adopted the Virtual Store concept.Design
Storage
The amount of data that can be stored in the QR Code symbol depends on the datatype (mode, or input character set), version (1,...,40, indicating the overall dimensions of the symbol), and error correction level. The maximum storage capacities occur for 40-L symbols (version 40, error correction level L), and are as follows (where character refers to individual values of the input mode/datatype, as indicated):| Numeric only | Max. 7,089 characters (0, 1, 2, 3, 4, 5, 6, 7, 8, 9) | ||||
| Alphanumeric | Max. 4,296 characters (0–9, A–Z [upper-case only], space, $, %, *, +, -, ., /, :) | ||||
| Binary/byte | Max. 2,953 characters (8-bit bytes) (23624 bits) | ||||
| Kanji/Kana | Max. 1,817 characters |
Here are some sample QR Code symbols:
-
Version 1 (21×21). Content: "Ver1"
-
Version 2 (25×25). Content: "Version 2"
-

- Version 3 (29×29). Content: "Version 3 QR Code"
-
Version 4 (33×33). Content: "Version 4 QR Code, up to 50 char"
-
Version 10 (57×57). Content: "Version 10 QR code, up to 174 char at H level, with 57x57 modules and plenty of error correction to go around.
-
Version 40 (177×177). Content: "Version 40 QR Code can contain up to 1852 chars. ..."
