Search engine optimization (
SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results.
In general, the earlier (or higher ranked on the search results page),
and more frequently a site appears in the search results list, the more
visitors it will receive from the search engine's users. SEO may target
different kinds of search, including image search, local search, video search, academic search,
news search and industry-specific vertical search engines.
As an Internet marketing
strategy, SEO considers how search engines work, what people search
for, the actual search terms or keywords typed into search engines and
which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
The plural of the abbreviation SEO can refer to "search engine optimizers," those who provide SEO service.
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results
that contain that query term. Users normally tend to visit websites that are at the top of this list as
they perceive those to be more relevant to the query. If you have ever wondered why some of these
websites rank better than the others then you must know that it is because of a powerful web marketing
technique called
Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in
response to a search query. SEO thus helps you get traffic from search engines.
The first basic truth you need to know to learn SEO is that search
engines are not humans. While this might be obvious for everybody,
the differences between how humans and search engines view web pages
aren't. Unlike humans, search engines are text-driven. Although
technology advances rapidly, search engines are far from intelligent
creatures that can feel the beauty of a cool design or enjoy the
sounds and movement in movies. Instead, search engines crawl the Web,
looking at particular site items (mainly text) to get an idea what a
site is about. This brief explanation is not the most precise because
as we will see next, search engines perform several activities in
order to deliver search results –
crawling,
indexing,
processing,
calculating relevancy, and
retrieving.
Search engines uses complex mathematical algorithms to guess which
websites a user seeks, based in part on examination of how websites link
to each other. Since website B is the recipient of numerous inbound
links, B ranks highly in a web search, and will come up early in a web
search. Further, since B is popular, and has an outbound link to C, C
ranks highly too.
Differences Between the Major Search Engines
Although the basic principle of operation of all search engines is
the same, the minor differences between them lead to major changes in
results relevancy. For different search engines different factors are
important. There were times, when SEO experts joked that the
algorithms of Bing are intentionally made just the opposite of
those of Google. While this might have a grain of truth, it is a
matter of fact that the major search engines like different stuff and
if you plan to conquer more than one of them, you need to optimize
carefully.
There are many examples of the differences between search engines.
For instance, for Yahoo! and Bing, on-page keyword factors are of
primary importance, while for Google links are very, very important.
Also, for Google sites are like wine – the older, the better,
while Yahoo! generally has no expressed preference towards sites and
domains with tradition (i.e. older ones). Thus you might need more
time till your site gets mature to be admitted to the top in Google,
than in Yahoo!....
